About

The Charlottesville Ale Trail is a volunteer-led 501(c)(6) nonprofit organization.

Mission

As the premier urban and pedestrian beer trail in Virginia, the primary objective of the Charlottesville Ale Trail is to promote the vibrant beer brewing industry within walking distance of Charlottesville’s downtown area.

The Charlottesville Ale Trail is designed as a pedestrian beer trail. Every point on the trail is within a reasonable walking distance of each other, totaling 1.5 miles.

History

Even though there has always been great interest from our local breweries to create a beer trail in Charlottesville, the effort to form one had stalled in the past because there wasn’t an independent third-party to operate it. In the spring of 2018, a website promoting all of the events at breweries in Charlottesville and surrounding counties caught the attention of the Economic Development Office of Charlottesville. The website, named appropriately charlottesville.beer, was created by a local digital agency, Storyware.

During the summer of 2018, the Economic Development Office of Charlottesville brought all of the parties together to finally form the Charlottesville Ale Trail. The founding breweries consisted of Brasserie Saison, Champion Brewing Company, Hardywood Pilot Brewery & Taproom, Random Row Brewing Co., South Street Brewery and Three Notch'd Craft Brewery and Kitchen. Storyware’s partners, Todd Wickersty and Page Wood, volunteered as the co-directors and a representative from the Economic Development Office of Charlottesville filled out the initial board of directors.

In September of 2018, the Charlottesville Ale Trail held it's first official event to celebrate the launch of the trail and in the winter of 2019, the Charlottesville Ale Trail officially became a 501(c)(6) nonprofit organization.

Team

Executive Director
Todd Wickersty
todd@charlottesvillealetrail.org

Board of Directors
Sean Chandler, Champion Brewing Company
Jace Gonnerman, Starr Hill Brewery
Bradley Kipp, Random Row Brewing Co.
Collean Laney, Three Notch'd Craft Kitchen & Brewery
Peter McMindes, Rockfish Brewing Company
Jason Ness, City of Charlottesville Office of Economic Development
Allison Rowell, South Street Brewery

Partners
Storyware, Digital Partner
Wyndsor Design, Creative Partner

Founders
Jason Ness
Todd Wickersty
Page Wood